Porch Light - PR, Media Relations, MarketingPorch Light - PR, Media Relations, Marketing
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by Jennifer Chan

I dread putting together monthly status reports and everyone on our team knows it. I recognize they are imperative to providing clients with a timely record of their earned media and to convey the value of our activity, but the job can often feel overwhelming come the 28th of the month.

Unfortunately, I have yet to find the ultimate PR media monitoring tool, but with a combination of the services below, we have been able to help ease the process and make the development of reports a bit easier.

Meltwater – We use this as our traditional media monitoring service to scan billions of social conversations, blogs, and news stories. Once the keywords are entered in accurately, the information you can glean such as viewership and ad value are extremely beneficial. A nice perk of this system is it allows users to send a direct link to their client. We can also create dashboards to help measure clients campaigns.

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Coveragebook – This tool allows users with the copy and paste of a web link include their coverage in a report that can be customized. It’s great for print and online coverage, but unfortunately it doesn’t track broadcast coverage

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Google Alerts – This simple tool takes seconds to set-up and is a quick and easy way to receive email notifications any time Google finds new results on the topics you have set it up to track.

If you have a favorite PR monitoring tool that gathers online, print and broadcast coverage quickly, thoroughly and accurately please let us know.

About jennifer
Jen is Porch Light’s public relations pro. After graduating from Syracuse University with a degree in Magazine Journalism, she worked at public relations firms in New York, San Francisco, Chicago and finally back here in the Hoosier state. Her former clients include: The Peninsula Chicago, Kenneth Cole, American Eagle Outfitters, Jamba Juice, Sprint PCS and IBM.

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