Whether it’s through traditional media relations, social media engagement, placement of contributed content or securing speaking engagements, Porch Light helps our clients strengthen brand awareness, name recognition and communicate their story. Through carefully cultivated relationships, we work with journalists to secure earned media and to help clients reach their target demographics through well-managed, results-oriented public relations campaigns. We approach our work as a trusted partner — not a third-party vendor.
Media Relations
Media relations is just one of the aspects of public relations, but a tactic that is often at the heart of every campaign we work on.
To extend our reach even farther, Porch Light PR is the Indianapolis representative of PRConsultants Group (PRCG). Through this national affiliation of an exclusive network of 50 highly-regarded, award-winning senior-level public relations and communications consultants, Porch Light clients have critical access in every major US market. Think: local strength, national power.
- Booking Speaking Engagements
- Media Relations
- Media Training
- Spokesperson & Brand
Ambassador Management
Content
Content marketing is about gaining awareness for clients by helping them tell their stories. Creating content that engages or informs your audience can help elevate the reputation of your C-Suite leaders as well as positively impact your organization.
- Copy Writing
- Content Strategy
Strategy & Consulting
Porch Light works with your team to identify what makes you distinctive and then helps craft key messages and a comprehensive communications plan that will resonate with the targeted audiences you are trying to reach.
- Communication Planning
- Communications Audits
- Analysis & Action Plans
- Campaign Development
Events & Community Planning
Events are a distinctive way of telling your brand’s story – from intimate influencer gatherings to galas, annual awards celebrations or press conferences – they are all critical opportunities for sharing a message. Porch Light can play a role in facilitating relationships, providing strategic counsel and mapping out a communications strategy to help secure pre- and post-event publicity.
- Media Events
- Media Tours
- Trade Show PR Support
- Event Management
Social Media
Porch Light works with clients to help craft and execute social media strategies and campaigns. Our goal is to create content calendars with posts promoting key messages, highlighting strategic partnerships and utilizing social influencers to tell a story and achieve communications goals.
- Social Media Strategy
- Channel Launch + Establishment
- Tailored Campaigns
- Consistent Messaging + Tone
- Influencer Relations
- Partnership Development
- Sponsored Content