Capabilities

Whether it’s through traditional media relations, social media engagement, placement of contributed content or securing speaking engagements, Porch Light helps our clients strengthen brand awareness, name recognition and communicate their story. Through carefully cultivated relationships, we work with journalists to secure earned media and to help clients reach their target demographics through well-managed, results-oriented public relations campaigns. We approach our work as a trusted partner — not a third-party vendor.

Media Relations

Media relations is just one aspect of public relations, but a tactics that is often at the heart of every campaign we work on. Our years of expertise working in and with the media has enabled us to build trusted relationships at many different media outlets. We use our knowledge to help secure media coverage to tell your story. Furthermore, we walk our clients and spokespeople through the process each step of the way to ensure they are feeling comfortable and prepared when the questions are asked and the cameras start to roll.

  • Media Relations
  • Media Training
  • Speaker Booking
  • Spokesperson & Brand
    Ambassador Management

Content

Content marketing is about gaining awareness for clients by helping them tell their stories. Creating content that engages or informs your audience can help positively impact your business.

  • Copy Writing
  • Content Strategy

Strategy & Consulting

Porch Light works with your team to identify what makes you distinctive and then helps craft key messages and a comprehensive communications plan that will resonate with the targeted audiences you are trying to reach.

  • Communication Planning
  • Communications Audits
  • Analysis & Action Plans
  • Campaign Development

Events & Community Planning

Events are a distinctive way of telling your brand’s story – from intimate influencer gatherings to galas, annual awards celebrations or press conferences – they are all critical opportunities for sharing a message. Porch Light can play a role in facilitating relationships, provide strategic counsel, ideas and map out a communications strategy to help secure pre- and post-event publicity.

  • Media Events
  • Media Tours
  • Trade Show PR Support
  • Event Management

Social Media

Porch Light works with clients to help craft and execute social media strategies and campaigns. Our goal is to create content calendars with posts promoting key messages, highlighting strategic partnerships and utilizing social influencers to tell a story and achieve communications goals.

  • Social Media Strategy
  • Channel Launch + Establishment
  • Tailored Campaigns
  • Consistent Messaging + Tone
  • Influencer Relations
  • Partnership Development
  • Sponsored Content
INTERESTED IN LEARNING MORE? LET’S CHAT ABOUT HOW PORCH LIGHT CAN HELP YOUR BUSINESS GROW AND GAIN THE RECOGNITION IT DESERVES!