Porch Light - PR, Media Relations, MarketingPorch Light - PR, Media Relations, Marketing
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by Myranda Annakin

Back in the day when I worked in television news, it was a December tradition to assign one of the news anchors the task of assembling a lengthy, year-end review story highlighting all of the biggest and most talked about stories in Indiana.  I always imagined what an overwhelming task that must have been…. trying to remember everything that happened in the past 365 days and choose what was worthy of making it into the story.

I’ve since left the TV news biz, but thought I would start a Porch Light tradition by crafting my own “year-ender” story highlighting the exciting news that has happened for our company in 2015.

Porch Light’s dedication to providing personalized customer service helped us quadruple our client list and allow us the opportunity to work with customers including nonprofit Impact 100 Greater Indianapolis, Allisonville Nursery Garden and Home, Perfect Wedding Guide, Keepsake Media Group and Seland Chiropractic.  We also continued to be the agency of record for many of our current partners including CloudOne, and Community Solutions, Inc. Our growing client base translates into revenue growth of 136% in 2015!

We also launched a new website to reflect our reputation and dedication for providing a simple and informative approach to handling communications and marketing needs for a variety of clients.

We’re ending this year with a bang by announcing we will be the agency of record starting in 2016 for Domestic Violence Network, an Indy-based nonprofit dedicated to ending domestic violence through advocacy, education and collaboration, and IMS Productions, a premier, multi-faceted, multimedia production company located in Indianapolis that is also part of Hulman & Company.

Lastly, to help ensure we keep a fresh perspective and to provide some additional support to the Porch Light team, we are looking forward to mentoring a smart and savvy intern that will come on-board in January.

We look forward to continuing to help our clients tell their stories and the exciting and challenging opportunities that lay ahead in 2016. Happy New Year!


About myranda
Myranda is Porch Light’s media relations guru. She spent 13 years at WXIN-TV (Indy’s Fox affiliate) where she managed the day-to-day editorial operations in the newsroom, and coordinated coverage for big events like the Super Bowl and Indianapolis 500. She has been on the receiving end of thousands of story pitches and knows tricks-of-the-trade to get news organizations to cover your story or event.

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