By Porch Light


CloudOne, the Indiana-based inventor of technologies that adapts existing IBM Software products to the cloud, had seen record growth in the past few years, making them one of Indiana’s most successful start-up companies. On the brink of securing $2.8 million dollars in series C funding, CloudOne was discouraged with their lack of media attention and brand awareness despite continuing to build a stellar roster of clients. Their goal was to secure local and national technology press clipping in order to further validate their business and the perception of the company among future investors, employees and clients.


Solution: In January of 2014, CloudOne Inc. hired Porch Light to help promote the company following a $2.8 million venture capital investment. Porch Light secured coverage in the Indianapolis Business Journal (IBJ) and an interview with Inside INdiana Business. CEO John McDonald proved to be well-spoken, knowledgeable, and a great resource for both publications and Inside INdiana Business’s accompanying radio segment on WFYI-FM. As a result, these two leading business news sources for central Indiana have sought out CloudOne’s opinion on a number of technology and business climate issues.

Furthermore, to help CloudOne stand out from the crowd, Porch Light secured recognition for the company in several key industry awards, including: #533 ranking on the 2014 Inc. 5000 list of fastest growing companies; a position on Indiana’s 2014 “Companies to Watch” list; finalist for TechPoint Mira Awards for Tech Services Company of the Year and Emerging Company of the Year and finalist for the Red Herring Top 100 North America.

Lastly, our campaign has produced press clippings which have delivered maximum exposure for CloudOne among the industry-thought leaders they sought to influence. Publicity in publications including: Inc., Venture Beat, Crunch Base, Tech Target, Tech Cocktail, Silicon Angle, and many more.

Result: CloudOne’s monthly revenue has more than doubled in 2014
To view some of CloudOne’s mentions in the media and learn how John McDonald has become a thought leader and expert in the field, please click links below.

After retiring, he went on to become an entrepreneur, serving as a director for CloudOne, an Indianapolis company that makes private clouds for IBM software. He was also an early investor in the company with Jeff Saturday, another former Colts player.

“There was this tremendous flowering of startup businesses in Indiana, much more than I think we’ve seen in the past,” said John McDonald, CEO of CloudOne, which secured $2.8 million in February. “Many of them would now be seeking some sort of growth capital or something to really ignite their business.

CloudOne Inc. Chief Executive Officer John McDonald says being close to Indiana’s strong manufacturing center has helped his company grow.

“They kind of let us run our own show, but that’s not to say that they’re disinterested,” said John McDonald, CEO of CloudOne.