Porch Light - PR, Media Relations, MarketingPorch Light - PR, Media Relations, Marketing
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by Lilly Iffert


Although I was born and raised in Indianapolis, I had never really known much about the nonprofit community here. I was unaware of the impact these organizations have on our entire community. It wasn’t until the summer of 2015 when I started working for a local nonprofit, National Junior Tennis & Learning (NJTL,) that I became aware of how nonprofits can change lives.

Now working on the public relations side of things, I am beginning to realize how important it is for nonprofits to designate someone to cover the PR aspects for their organizations. Due to the fact that most nonprofits are volunteer-based and have limited budgets, they generally don’t have a large staff working for them. PR is often overlooked and the nonprofit’s story doesn’t get told to the public.

One of our nonprofit clients, Impact 100 Greater Indianapolis, recently held its annual grant ceremony, awarding $100,000 to Ascent 121 and the Foundation for Lutheran Child and Family Service, two organizations working together to serve survivors of sexual trafficking. Four finalists each gave presentations at the dinner to the members of Impact 100 who held a live vote after listening to each contender. I had the privilege of attending this event and learning about the four finalist nonprofit groups that each focus on social issues or promote the arts. Leading up to this event, our firm worked with the members of Impact 100 to help them achieve their goals. For example, we met with them a few months prior to the dinner to launch a campaign to make the public aware of how you can become a member of the organization. The more members they have, the more money they are able to give away. As for the event, we sent out media alerts, wrote press releases for each finalist and sent out the news release announcing the winner. I learned a lot about how much work goes into telling the stories for these organizations and why it’s so important for the public to know about their achievements and goals.

Overall, in my opinion, I think it’s necessary for nonprofits to designate someone to cover PR for them. Without some promotion, many of these organizations would be unable to fulfill their missions since public awareness is a critical element to fundraising. PR can literally mean more money for these agencies to continue the selfless work they do for the community.


About Lilly
I was born and raised in Indianapolis and graduated from Brebeuf Jesuit High School. I am going to be a senior at the University of Dayton and it's my favorite place to be. I am majoring in communications with a focus in PR and a minor in marketing. My hobbies include playing tennis, staying active, listening to music and doing fun things with friends and family. I also enjoy volunteering with the Special Olympics. My all-time favorite place to visit is Scottsdale, Arizona because I love the desert and warm weather. Lastly, my cat is my favorite thing in the world.

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