Porch Light - PR, Media Relations, MarketingPorch Light - PR, Media Relations, Marketing

Project Description

Project Description

OmniSource Marketing is the largest Indiana-based promotional marketing agency and is one of the largest Women Owned Business Enterprises (WBE) in the industry. The company has grown immensely under the direction of owner Janie Goldberg who was named a 2015 WBE Star, the nation’s premier award for excellence among WBE’s. OmniSource Marketing hired Porch Light to publicize this national award and garner media coverage that could be added to the “news” section of their revamped website.

Solution

Porch Light was hired to create and implement a local media relations strategy surrounding Goldberg’s national award.  Porch Light worked closely with Goldberg and her Chief Creative Officer to figure out what was intriguing about Goldberg and her company and what makes their story unique and interesting. Porch Light used this information to create multiple pitches that were communicated to various journalists in the Indianapolis market. Porch Light also assisted in media training Goldberg as well as drafting and distributing a press release announcing Goldberg’s recognition.

Result

Porch Light’s media relations plan successfully secured multiple placements for OmniSource Marketing within a 6-week time period. Goldberg was profiled by the Indianapolis Star, WXIN (Fox 59) and BoomerTV (WISH-TV). Her recognition was also announced by Inside INdiana Business in their weekly newsletter “Big Wigs and New Gigs,” as well as by the Indianapolis Business Journal (IBJ).