Porch Light - PR, Media Relations, MarketingPorch Light - PR, Media Relations, Marketing

Project Description

Project Description – Atlas Cleaners was a locally owned and operated dry cleaner. In an effort to provide additional convenience for their customers, Atlas launched a concierge App allowing customers to arrange for digital on-demand pickup and delivery. The owner was also running the day-to-day business and required help marketing the launch of the new App. His goal was to secure media placements in order to drive awareness of the new service offering.

Solution – Porch Light was hired to create and implement a local media relations strategy surrounding the launch of the Atlas App. Porch Light worked closely with the owner of the dry cleaner to craft messaging and story ideas that would resonate in the local market. The result was pitches that weren’t just about a new App, but a broader focus of “Uber for Everything” in the local market. The stories were able to portray the message that viewers/readers could utilize a digital on-demand scheduling app while also having the peace of mind of knowing the service provider was locally-owned and operated.

Result – Porch Light’s media relations plan successfully secured multiple placements for Atlas Cleaners and the launch of their App. A feature of the owner-operator ran in the Indianapolis Star and stories aired on RTV6 TheIndyChannel, Daybreak 8 (WISH-TV) andFox 59 Morning News “Stretching Your Dollar” segment (Fox59).

Local dry cleaner launches on-demand app, others expand
http://wishtv.com/2015/06/19/local-dry-cleaner-launches-on-demand-app-others-expand/

New dry cleaning app could save you time, money
http://fox59.com/2015/06/26/new-dry-cleaning-app-could-save-you-time-money/

On-demand dry cleaning? There’s an app for that
http://www.theindychannel.com/news/local-news/video-on-demand-dry-cleaning-theres-an-app-for-that

How I landed my job: John Krug
http://www.indystar.com/story/money/2015/06/13/landed-job-john-krug/71023102/